At Amsterdam Flowers, we believe that our customers should be able to enjoy our bouquets without it coming at the expense of the planet's future.
That's why we're working hard to incorporate sustainability into all areas of our business. We're doing well, as evidenced by our Gold certification from the Sustainable Florist Barometer. However, we can definitely do better. Want to know how we, as sustainable florists, are making a difference?
Let's be clear: there are many issues with flower cultivation. Many growers use excessive amounts of pesticides and fertilisers, which damages soil and water quality. Good working conditions are also often not a priority in the sector.
We certainly don't believe that we can solve all the problems in the floriculture industry overnight. However, we are convinced that, as a medium-sized florist, we can contribute to positive change by working together with our national network. By raising our own standards step by step, we can help the entire sector improve.
We achieve this primarily by carefully considering how our flowers are grown when we purchase them. We offer certifications such as MPS-A+, Organic and On the Way to PlanetProof to guarantee this. These certifications guarantee that the flowers are grown more sustainably and that growers have good working conditions. As these certifications become more stringent, the flowers become more sustainable and socially responsible. While not every variety of flower is always available with these certifications, the majority of the flowers we purchase are certified. This is also necessary to maintain our own Gold certification.
As well as using sustainably grown flowers, we work hard in other areas to minimise the environmental and social impact of our bouquets. You can always hold us accountable for the following: